Our Team


Jonathan Bélisle

Founder - Interaction Poet & Business Design Director

Jonathan Bélisle is a Relational Artist and Serial Entrepreneur for over 25 years. Wherever he went, Jonathan brought with him news ways of thinking and tools that impacted the practices and future of the companies and people he worked with. He played multiple roles such as: CTO, Chief Innovation Officer, Content & Interaction Designer, Interactive Producer, Art director, UX Director, Creative Technologist and Teacher. His background in narratology & visual thinking informed the thinking framework he developed to work with his clients to poetically and playfully approach the complex problems of preserving Human Touch in our modern world interactions. He created the SMALL thinking framework, co-founded the interactive art collective Ensemble-ensemble.com, created the project wuxia the fox and invented and produced the platform for the creation and distribution of augmented stories calmr.io.


Achim Brauweiler

Partner - Art & Experience Curator

After having worked for 15 years in communication, branding and marketing, with a focus on the digital realm and the creation and execution of experiential strategies for national and international projects (adidas, Red Bull, Cirque de Soleil, TELUS, RONA, Canadian Center for Architecture, Museum of Civilization, etc.), Achim has shifted his focus towards the arts and promotes contemporary art through his company Wonderifique. Furthermore he has conceived an exhibition of kinetic art for the Montreal’s Botanical Garden, which is currently being developed and is implicated in the development and execution of other art and exhibition related projects.
Achim is interested by anything art and design related, especially when it comes to weird stuff. He’s driven by a desire to utilize art as a tool to create communal moments that brings people together around shared experiences. Ideally those experiences change the way we look at the world or how we perceive ourselves.

Mathieu O’connor

Partner - Service Design Strategist

Mathieu O'Connor is an entrepreneur with a fascination for human behaviour and decision-making. As a student of economics and cognitive sciences, he studied how culture influences narratives and how thoses narratives influences self-image and decisions. During those studies, he started Avant-Garde, a cutting edge technology consultancy that explored AI, computer vision and AR before they were sexy. From these experiments, Mathieu spinned off some startup platforms around messaging and learning. On his off days, Mathieu likes to travel, practice yoga and get into pointless social media arguments.