The Future Casting Consultancy
 
 

Experience
Architecture

 
 
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Experience architecture is the art of articulating and executing a clear user story/journey and is comprised of complementary, adjacent and overlapping aspects of your brand/service/product. It includes all touch-points between your organization and the world around you.

The tangible end product of what we do can take many forms such as UX design, interactive environments, scenography of spaces and processes, audio-visual landscapes, and enchanted objects and environments.  As diverse as the final product can be, the intervention model we apply is always based on the same 3-step process.

  1. Ideation & Stories: Who are you, where are you today and where do you want to go?

  2. Strategy & Exploration:  How exactly will you get there?

  3. Experience Architecture: Creating interfaces, interactions and experiences


 
 
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Our services

 

Ideas & stories

Your story is your motivator, the thing that makes you want to do something. Through a participatory ideation process, we define your objectives, and help you uncover your needs and expectations to craft a meaningful story that acts as a basis and starting point for the entire process. It will inform your decisions and guide your team towards the development of a coherent strategy.

WHAT WE DO

  • Ideation

  • Storytelling

  • Visual thinking

  • Futurecasting

  • People & Behaviors analysis

WHAT WE DELIVER

  • Workshops with key-stakeholders

  • Guidance on how to get your teams un-stuck

  • A proven process that delivers results (LEAN, AGILE, etc.)

  • A clear positioning document that describes your ideas and outlines your story


 

Strategy & Exploration

Your strategy is your toolkit to successfully execute your story and bring your ideas to life. It’s an exploratory process that combines models, tools, designs, scenarios, form factors, environments and behaviours. It is what gives you the confidence that it will work.

Our goal is to synthesize your ideas and map out a coherent and enticing user journey that communicates your story and embodies the personality and values of your organization. A coherent and multilateral strategy is your roadmap to achieving that goal.

WHAT WE DO

  • Visual thinking

  • Futurecasting

  • Budgeting

  • People & Behaviors analysis

  • Wireframing

  • Prototyping

  • Mock-ups

  • Modeling

WHAT WE DELIVER

  • Workshops with key-stakeholders

  • Story boards

  • Mood boards

  • Wireframes

  • Budgets

  • Prototypes

  • UX

  • Scenography


 

Experience design and execution

Implementation of your strategy in order to create the best possible user experience and customer journey while respecting established timelines and budgets is our focus. We strive for a seamless and headache-free execution process.
The outcome of this step may sometimes take the form of a beautiful web platform that enables aviation companies to find the perfect candidate for a job. Other times it means working closely with an art collective to create an AI-driven intervention in public space that invites passers-by to test their level of empathy with the help of a machine.

WHAT WE DO

  • Executing

  • Implementing

  • Budgeting

  • Programming

  • Designing

  • Testing

  • Editing

  • Copy-writing

  • Building

WHAT WE DELIVER

  • Web platforms, Apps

  • Responsive enviroments

  • Enchanted spaces and objects

  • Interactive environments

  • Audi-visual landscapes

  • Communal experiences

 

 

 
 

What sets us apart?

 
 
 

We are trans-disciplinary

Our team has:

  • an in-depth understanding of human behaviour (How do we process information? What drives us? What motivates our decision?), and

  • an expertise in the development and implementation of computer and AI aided experiences.

The combination of those two areas of expertise guides the entire 3-step process to develop meaningful and engaging experiences with our clients and partners.

We are visual thinkers

We foster shared understanding by transforming complex ideas and processes into tangible items. Visual thinking is an integral tool of our process.
It helps us to:

  • explore options

  • organize thoughts

  • synthesize ideas

  • improve communication

  • find solutions

We are ADHD

We are a passionate team, driven by our interest in human behaviour, and our desire to create relevant and meaningful experiences.
For us ADHD stands for:

  • Artificial Intelligence

  • Design thinking

  • Human centered

  • Discovery/Dream/…