Experience architecture is the art of articulating and executing a clear user story/journey and is comprised of complementary, adjacent and overlapping aspects of your brand/service/product. It includes all touch-points between your organization and the world around you.
The tangible end product of what we do can take many forms such as UX design, interactive environments, scenography of spaces and processes, audio-visual landscapes, and enchanted objects and environments. As diverse as the final product can be, the intervention model we apply is always based on the same 3-step process.
Ideation & Stories: Who are you, where are you today and where do you want to go?
Strategy & Exploration: How exactly will you get there?
Experience Architecture: Creating interfaces, interactions and experiences